Google Had a Tough time this year after been Hardly effected by facebook,a popular social Networknig site overtaking its Regmie and a Serious issue in Europe recently, with the StreetView row – in which the search giant was found to have been collecting unsecured Wi-Fi data – coming to a head in many major countries in the region and Even Indian government issued a legal notice on search engine gaint Google for wrongly depicting the Indian map on its website.Its not new For Google To face this Alleglations .
And now Google is in Trouble Again as European Commission has launched an investigation into Google after other search engines complained that the firm had abused its dominant position.
As we all know that
Google,The webgaint which changed the Face of The world in finding info is the hugely dominant search engine in Europe as well as whole World, but allegations have been made that it has used this dominance to push other search engines down in its rankings.
The complaints have not been made by competitors like Microsoft 's bing or Yahoo, but by French legal search engine
ejustice.fr and price- comparison British site
Foundem.
Google provides two types of results when users search its site for information.
The first are unpaid search results, often referred to as algorithmic results, and the second are third-party ads and sponsored links appearing at the top and right of the results page.
The Commission said it will investigate whether Google lowered the ranking of unpaid search results of competing services -- such as price-comparison sites, also known as vertical-search services -- and gave preferential placement to the results of its own such services.
Investigators will also look into allegations that Google lowered the "quality score" for sponsored links of competing vertical search services. The quality score is one of the factors determining the price advertisers must pay to Google.
The quality score also influences the likelihood of an ad being displayed by Google and its ranking. If two advertisers are using the same key words, the one with a lower quality score will have to pay a higher price to rank at the same place.
The Commission will also look at whether Google imposes exclusivity obligations on advertising partners -- preventing them from placing certain types of competing ads on their own websites and on computer and software vendors' sites, with the aim of shutting out competing search tools.
The probe will last as long as it takes to complete the investigation, the Commission said.
Full Story via
Cnn
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